Boost your career with the exciting world of Digital Marketing. This flexible masters - designed to fit into a busy lifestyle - will help you master core concepts and land a job you love.
Tue & Thu: 18:30 - 21:30
Sat: 10:00 - 17:00
Part-time during
24 weeks
Fully remote with live teacher led lessons
Financial Options & scholarships available
WHY THIS COURSE
Learning The Ironhack Way
The tech might be new. But with 10+ years of experience, there's no better place to learn AI than Ironhack!
Get Ready for AI
If you're excited about disruptive technology, and want to find creative new solutions to old problems, your future might be in AI. This Master's will give you the foundational training to need to pursue any career in this rapidly growing space, and prepares you how to become an ethical AI professional.
Learn-by-Doing
Graduate with more than just a head full of theory. You'll learn core concepts in AI and cement your knowledge through hands-on projects, like building your own chatbot.
Be Fully Supported
Never feel alone in your learning journey, with classes taught online by a live expert instructor. You'll also have access to a dedicated Career Coach, as well as helpful support staff, teaching assistants, and your fellow Ironhackers.
Boost Your Employability
By the end of the program, you'll be ready for entry-level roles in AI, such as AI Solutions Engineer or Prompt Engineer. Or adapt your current role to be AI-focused, such as AI Product Manager, Data Analyst with AI, Business Intelligence Analyst, and many more. Whatever your goals, get up to one year of career support post-graduation to help you find your path.
Our expertly-designer curriculum gives you hands-on foundational training in the core concepts of AI, and introduces you to the most commonly-used and in-demand tools. Our goal is to teach you only what you really need to know, and what's tech recruiters are looking for.
MK
Digital Marketing
Part-time, Live online
Our course gives you the quality education only a live expert instructor can provide, whilst giving you the flexibility of learning online and part-time. Catch up on whatever you miss when life gets in the way with on-demand classes, and find work/study/life balance with ease.
[Pre work]
No tech experience? No problem!
Hit the ground running with 40 hours of essential training! Whether you're new to marketing or have some experience and want to level up, our prework ensures every Ironhacker is set up for success.
- Understand the basics of digital marketing and why it matters today.
- Learn the differences between traditional and digital marketing.
- Explore the digital ecosystem, including owned, paid, and earned media.
- Set SMART marketing goals that align with your business objectives.
- Discover key digital channels like SEO, PPC, social media, and email marketing.
- Get to know important KPIs to measure marketing success in diverse scenarios.
- Familiarize yourself with Generative AI and ChatGPT and the basics of prompt engineering.
[Module 1]
Strategy and Marketing Planning
Learn to create digital marketing strategies that align with business goals!
- Learn the basics of how customers find and choose your business.
- Define your buyer personas and target key audiences.
- Conduct thorough competiton analysis with tools like SimilarWeb and SEMRUSH.
- Get hands-on with market research and planning to launch campaigns with confidence
[Module 2]
Inbound and Content Marketing
Learn how to create content that guides customers through every step of their journey and boost your success rates with tips for optimizing conversions.
- Learn how to attract, convert, close, and delight customers with the basics of inbound marketing.
- Create content that speaks to your audience at every stage of their journey. - Boost your website's visibility with SEO techniques.
- Use social media and influencers to spread the word about your brand and connect with customers.
- Craft personalized emails to nurture prospects into loyal customers.
- Design successful landing pages to maximize conversions.
[Module 3]
Outbound Marketing & Tracking
Discover the basics of paid ads and learn how to create strategies that attract leads or boost online sales.
- Learn how to allocate resources across all funnel stages.
- Master paid search ads with simple keyword and ad copy tips.
- Build a successful affiliate program to expand your reach.
- Use Facebook and Instagram ads to reach your ideal audience.
- Boost your brand with display ads and retargeting techniques.
- Drive high-quality leads with Google's tools like Performance Max.
- Make standout video ads for YouTube.
- Track and measure your success across all channels.
- Put it all together by creating and managing ad campaigns on various paid channels.
[Module 4]
Advanced Measurement & Analytics
Harness the power of data to create personalized digital marketing strategies that get real results.
- Understand the impact of privacy regulations on digital marketing.
- Learn how to use tools like Google Analytics and Google Tag Manager to gather and analyze data.
- Discover how to create a dashboard and the basics of data visualization to make better marketing choices.
- Practice setting up tracking, building dashboards, and optimizing campaigns to hit your goals.
- Explore Campaign Manager and what it can do for ad serving and measurement.
- Understand the impact of attribution on marketing strategies.
[Module 5]
Automation and Personalization with AI
Gain practical experience creating scalable marketing processes that attract customers, boost customer engagement, and improve results.
- Understand the ethical side of AI, including data privacy and security, for responsible usage.
- Explore the benefits and challenges associated with marketing automation.
- Build and test streamlined workflows with Make.
- Dive into content personalization with AI to create tailored content.
- Connect AI tools with a CRM and other marketing platforms.
Having a job you enjoy is great, but it's even better when it pays. Entry-level tech salaries in Spain are higher than the national average, and more senior salaries are more than double.
Take the headache out of funding your education, with our flexible financing options. Choose from installment plans, interest-free loans, government bursaries, and both full and partial scholarships.
70% of Ironhackers fund their education with financing options. You're in great company!
Pay in Installments
Break up your tuition into smaller payments. No hidden fees, no extra hassle.
Income Share Agreements (ISA)
With Bcas, get your tuition fully funded, and pay it back in installments once you're earning in your new role.
With 11 years of experience, 18.000+ global alumni, and a 4.8/5 rating on CourseReport and SwitchUp, you can be confident in our methodology.
A Course Designed for Career Changers
We offer maximum flexibility, without sacrificing quality. Our part-time Master's allows you to continue working while you learn, with all classes recorded you so can catch up on what you miss.
A Future To Look Forward To
Figure out the messy middle of job-hunting, with a dedicated Careers Advisor, mock interviews, resume and portfolio reviews. Our alumni get hired by everything from disruptive new startups, to big tech empires.
Processor: A modern multi-core CPU (e.g., Intel i5 or higher, AMD Ryzen 5 or higher).
RAM: At least 8GB (16GB or more is preferable for larger machine learning projects).
Storage: A solid-state drive (SSD). We recommend a minimum of 50GB but 256GB for faster data access.
GPU: Since you'll be using TensorFlow, if your computer is GPU-enabled, NVIDIA recommends GPUs with CUDA support. The specific CUDA architecture compatibility will depend on your deep learning models and libraries. It's advisable to have a GPU with CUDA 7.0 or higher.
Note: If you're using a device that doesn't belong to you (e.g., a company computer), ensure you have full admin rights.
Will I get an official certificate after completion of the program?
Ironhack provides a private certificate that proves the program was completed. The masters are not recognized by the traditional standards of the Education administration. Due to its intensive and hands-on format, it wouldn't be possible to adapt the content and schedules to the official requirements. However, many companies recognize Ironhack for the quality of its education and the potential of our alumni.
What financing options are available for the masters?
We offer various options to help you fund your master, and each case is evaluated individually to find the best solution for you. Whether through payment plans, scholarships, or external financing partners, we strive to make the bootcamp accessible to students from all backgrounds. We want you to focus on studying, not on financing, which is why we tailor all financing plans to your specific situation. Apply now, and we’ll provide the details you need.
